As a home business owner or someone thinking of starting a home business venture, you know how important a good website is to your business growth and ongoing success. A well structured and informative website is essential to be competitive and to develop and maintain good relationships with your customers. However, your efforts do not end with website development and launch. You must use good website promotion techniques to get your site noticed. Below are three necessary website promotional techniques.
Website promotion is the ongoing process of promoting and attracting visitors to your website. It includes techniques such as web content development, search engine optimization, and search engine submission. Most promotional strategies are not complicated and are easily implemented. Others need more technical skills, but you can learn them later with a little time and effort.
One technique, search engine submission, is to directly submit your website to major internet service providers, such as Google, Yahoo, MSN, etc. Primarily you would use search engine submission to add a new website and to update a web page or web site. Major search engines will eventually find your website without submitting it to them, but many webmasters believe it facilitates and speeds the process. The bulk of your traffic will probably come from search engine clicks so you want to make sure you list your site with the popular search engines. Major search engines have a page designed for submitting your site. Once submitted, it takes a few days to begin showing up in searches.
Another technique for promoting your site is advertising your website in as many ways as possible. The opportunities for advertising abound. Here are just a few:
- Advertise yourself on internet message boards, discussion forums, and online communities.
- Put your URL on everything connected with your business: letterhead, business cards, flyers, etc.
- Use a Blog to gain followers and get useful information and feedback from potential customers.
- Use reciprocal banner ads such as 123Banners.
- Build business partnerships with businesses offering complementary products.
- Write ezines about your business, products, and services.
One of the most important strategies to promote your website is search engine optimization. It is important your site appear in the top ten results in a search to get the desired traffic. Use SEO strategies such as effective keywords, their placement, and density, the structure of your pages, and linkage from quality sources.
There are many other website promotion techniques, but these are the most basic and important to put into action at the beginning. There are many online resources for perfecting your site’s ability to attract visitors to your website. Start with the basics and as you become more knowledgeable and comfortable with the various processes expand your repertoire to include more complicated strategies. Your success as an online entrepreneur depends on your ability to attract visitors to your website.